Local view for "http://purl.org/linkedpolitics/eu/plenary/2012-09-12-Speech-3-483-000"
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"en.20120912.26.3-483-000"2
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"Mr President, the Czech Republic is one of the new Member States in which producers have registered the greatest number of protected European marks. This shows that interest in this marks is relatively strong. Producers are doing this themselves, voluntarily, because they firmly believe that it will help them on the market.
The quality of food and agricultural products is also becoming a very important topic for consumers. They are gradually learning to understand the European mark and its symbolism used on labels. It would be wrong to think that everyone now understands this mark. Nonetheless we are well on the way, and the numbers of people who do know this mark are rising steadily. I firmly believe that this system mainly needs long-term stability. Only thus can we reach a situation where all consumers will know it and take account of it in their decision-making. Frequent and extensive changes will not help us, and will only lead to confusion. It is important for producers that the procedures and requirements for obtaining these marks be clear and straightforward."@en1
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