Local view for "http://purl.org/linkedpolitics/eu/plenary/2012-09-12-Speech-3-477-000"

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"Mr President, this report potentially offers a very good opportunity for agriculture. By improving the quality of agricultural output, not only will the supply side move agriculture away from the production of basic raw-material commodities, for which it receives basic raw-material prices, but there will also be an opportunity to add real value to the products. The types of strategy that might come into play here include building and exploiting regional identities, building and exploiting brands and points of differentiation, and better marketing of products whether that be through cooperation, strategic alliances or moving closer to the marketplace. These strategies do not just add considerably to producers’ incomes, they can also create and sustain a large number of jobs in the rural sector, they contribute strongly to growth in the rural economy, and they will significantly reduce dependence on subsidy support from the common agricultural policy. However, I have two criticisms of this report. First, it is too focused on the domestic or European market. We should not forget that European products possess some of the best-recognised and strongest identities in the world, but that export potential is not being fully exploited at the present time. I therefore suggest that we should be doing more to help stimulate this important trade. Second, we are keen to support and encourage regional and producer organisations. But such organisations should not be empowered to restrict or control output levels. In practice, that would amount to an unofficial quota system which, in the short term, would be anti-competitive and, in the long term, would mean missing opportunities for efficiency gains and wider market exploitation."@en1
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