Local view for "http://purl.org/linkedpolitics/eu/plenary/2012-06-13-Speech-3-608-000"

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"Madam President, I agree with nearly everything that is in the resolution before us this evening. I am looking forward to hearing Commissioner Dalli tell us how the revision of the Medical Devices Directive will take on board the lessons we can learn from the PIP scandal which, as Ms Auconie has said, has affected so many women in the European Union and beyond. But I want to talk tonight about something a little wider than our resolution. It is about my amendment on advertising. We do not allow prescription medicines to be advertised in the European Union, yet we do allow magazines – women’s magazines mainly – to publish adverts like this: pages and pages of glossy, full colour adverts urging women to get breast implants. Two countries have already banned this kind of advertising – France and Belgium – but in the rest of Europe, this is pretty normal stuff. I wonder, Commissioner, whether you could tell us if anything can be done about it at European level. If you look at the websites of these same companies, they have these frequently asked questions about breast surgery on them. It tells you how much you will pay, and how to get a loan to have the surgery. It does give you some facts about the surgery, but nowhere does it say that 30% of women will have to have a new implant within 10 years, and that nearly all implants have to be replaced at least every 10 to 15 years. In other words, if you go at the age of 32, which is the average age for having a breast implant, for the rest of your life, you will have to have another implant and then another implant, and so on. I looked at three reputable companies. Not one website mentioned this fact – not one. I do not think that is good enough. When people have major surgery it is a risk to their health and I do not think there is enough information out there. We need informed patients. Commissioner, I do not know what your competence is, but as we have laws on advertising prescription medicines, I consider it about time we regulated this industry, which is encouraging people to take risks. Many women who have been surveyed were not aware that this meant repeat operation after repeat operation."@en1
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