Local view for "http://purl.org/linkedpolitics/eu/plenary/2012-06-11-Speech-1-054-000"

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"Mr President, the future reduction of tariff and non-tariff barriers between two countries, or between one country and a trading bloc, sounds very even-handed and fair, but it is based on the assumption of the existence of comparable markets in each of the two countries or trading blocs. Indeed, it is based on an assumption of utility-maximising consumers in each; consumers in each buying goods on the sole criteria of price and quality. However, Japanese consumers are as different from Western consumers as they are admirable. They do not buy on these criteria alone. They are predisposed to buying Japanese goods because they Japanese goods. All of this means that the removal of EU tariffs on Japanese goods will be as efficacious as the removal of Japanese tariffs on European goods will be irrelevant."@en1
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