Local view for "http://purl.org/linkedpolitics/eu/plenary/2012-04-19-Speech-4-544-000"

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"Mr President, food that is truly local is an invaluable asset for local economies and communities. A recent economic study found that a given amount spent on food from local businesses generates more than twice that value for the local economy. I see locally-produced food as a matter of social cohesion and environmental sustainability, and it is also quite important in terms of food security. It is clear that current labelling regimes are not satisfactory. Lax rules allow manufacturers to get away with completely misleading claims and undermine our consumers’ confidence and the right to choice. Products with long supply chains must not be allowed to be simply labelled as having been produced at the point of packaging when, as my colleagues indicated, nearby cross-border products would actually qualify as local under a labelling regime that is sensible and accurate, at least from a geographical point of view. We need clarity and reliability. It is important to look into methods, ingredients, geography, traceability and corporate practices when doing so. Finally, I would like to congratulate Waterford, in my own constituency of Munster in Ireland, for applying for protected geographical indication status for Waterford Blaa, which is a traditional type of bread. Up the Déise!"@en1
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