Local view for "http://purl.org/linkedpolitics/eu/plenary/2011-12-14-Speech-3-128-000"
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"en.20111214.22.3-128-000"2
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"Mr President, I, too, welcome the vote today approving a compromise on the Fruit Juices Directive which aims to improve production standards and set rules for the quality and labelling of fruit juices. This will not only help consumers to make healthier choices, but also improve the added value of European products on the international markets. It is a very good deal for both the UK fruit industry and UK consumers.
From now on, there will be clear rules on what aromas and ingredients can be used. As a result, for example, the practice of labelling as ‘strawberry juice’ a product which contains more than 50% apple juice, and of which strawberries are only a minor ingredient, will now be banned. This will bring an end to marketing strategies that mislead consumers.
The practice of adding sugar to fruit juices will also be prohibited. This will ensure that only genuine fruit juices are marketed as such in the EU. Consumers will now be able to buy these products secure in the knowledge that the labelling accurately reflects what is in the can."@en1
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