Local view for "http://purl.org/linkedpolitics/eu/plenary/2011-11-16-Speech-3-334-250"

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"The European audiovisual sector, including the cinema industry, accounts for a significant share of the EU economy. In today’s society, European cinema plays a dual role that is both cultural and economic. Cinema therefore needs to be looked at in two different ways, on the one hand as a tool of culture where investments produce long-term intangible results and, on the other hand as an important branch of European industry. An acceleration in the digitisation of cinemas has been witnessed in recent years stemming from the production of digital films, mainly from the United States, as well as the increased public demand for films made using 3D technology. European cinema is facing a considerable challenge: coping with the requirements of modern technology. The complete digitisation of both the European film industry and its cinemas must be accomplished urgently, to avoid reduced access to cultural diversity and should be supported at European and national level. European cinema is a large and vital industry, which could help to achieve the EU’s objectives for 2020. It is therefore essential to support it during this transition period."@en1

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