Local view for "http://purl.org/linkedpolitics/eu/plenary/2011-11-16-Speech-3-318-000"
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"en.20111116.18.3-318-000"2
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"European cinema is facing its biggest challenge to date: coping with the requirements of modern technology. The future of cinema is inextricably linked to the advent of the digital era. Modern technologies are changing the audiovisual sector, creating challenges and opportunities for production, distribution and the accessibility of European cinema, as well as certain risks in the transition from analogue to digital systems. The transformation process should be completed rapidly and be coordinated at both national and European level. Participation in this process should be the responsibility of both the public and the private sector.
European cinema obviously offers huge potential. There are approximately 30 000 screens in the European Union, most of which are small cinemas consisting of just one or two screens. In recent years, we have witnessed an acceleration in the digitisation process in cinemas, stemming from the production of digital films, mostly originating from the US, as well as the ever-increasing public demand for films made using 3D technology. European cinemas have sold nearly 1 billion tickets for European films, accounting for 27% of the market. However, the European cinema market, with all its potential, is still not integrated, and film distribution within the EU proves difficult."@en1
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