Local view for "http://purl.org/linkedpolitics/eu/plenary/2011-09-27-Speech-2-405-500"
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"en.20110927.26.2-405-500"2
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"The European Union is the world's top tourist spot, and the tourism sector accounts for 10% of GDP and 12% of total employment within the EU. This sector is especially important because it encourages the development of rural areas, and it promotes the image, culture and unity of Europe as a whole. Tourism can be seen as building bridges between EU countries and the countries that will be joining the EU in the future. I voted for this report because it offers specific measures to encourage tourism in the EU, such as a ‘Europe Brand’ a ‘European heritage label’. ‘Europe Brand’ will promote Europe as a worldwide tourist destination in publicity campaigns and promote a positive image of Europe as a whole. Meanwhile, the ‘European heritage label’ gives prominence to sites crucial to the history of European integration and call on these areas to always remain accessible to tourists. The report also emphasises the need for sustainable development in tourism from this point forward, keeping in mind the interests of future generations."@en1
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