Local view for "http://purl.org/linkedpolitics/eu/plenary/2011-09-26-Speech-1-118-000"
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"en.20110926.19.1-118-000"2
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Mr President, ladies and gentlemen, I think that the challenge of the coming years is to ensure that Europe, as has been said, maintains its position as the world’s number one tourist destination and, at the same time, is able to enhance its entire territorial heritage, both in terms of environmental protection and competitiveness.
The challenge is a difficult one and not to be taken lightly, having regard not only to the opportunities but also to the aggressiveness of other countries in this sector, of other continents from China to India and Brazil. Against this backdrop, as Commissioner Tajani mentioned, and as noted also in the opinion that we approved on the Committee on Regional Development, having a strong, general, EU-wide strategy on tourism with an enhanced role for the regions and territories becomes fundamental. Accordingly, in keeping with the principle of subsidiarity, it is essential that regions and local authorities are fully involved from the outset.
Moreover, I believe that the development of integrated tourist networks and projects should be encouraged through the creation of partnerships for the exchange of best practice. I think that the proposal to identify a ‘Europe brand’ that is capable of defining a high quality of tourist product is also good. Obviously, it will be up to the Commission to define better the priorities, above all from a financial point of view, to guarantee that Europe retains its number one position in future."@en1
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