Local view for "http://purl.org/linkedpolitics/eu/plenary/2011-09-13-Speech-2-651-000"
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"en.20110913.43.2-651-000"2
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"Madam President, honourable Members, Mr Fidanza, as you know, we are working very hard to maintain Europe’s status as a leading tourist destination, including through international agreements that serve to make Europe ever more attractive. We have signed agreements with China because there is a middle class of millions and millions of Chinese people interested in spending their holidays abroad. We are working very closely with China, as with the countries of South America.
We have signed an agreement for a pilot project with South America to develop tourism during the low season. We have had great success in Chile, in the next few days, we will sign an agreement with Brazil during the European Union-Brazil Summit and I shall then also sign an agreement with Argentina. The most important European airlines have joined up to this project, together with all tour operator organisations. We are also working with the Russian Federation because we are convinced that – as we are already seeing in Europe – there are millions of potential tourists in Russia, some of whom are wealthy and have money to spend.
Of course, we all know that tourism provides jobs for many young people and it is important to increase the level of tourism during the low season, which is the reason behind the pilot project with Latin America – a part of the world with which Europe could and should do much more. We are also working very hard to turn big European events, such as the London Olympics and even Milan Expo 2015, into great opportunities for attracting tourists.
Everything we do to develop tourism, to help small and medium-sized enterprises and big companies in the tourism sector, means we can attract new young people, because we know that the sector creates jobs for them. Naturally, we need to improve the work of tourism companies a great deal by focusing on the Internet and information technology in order to make them more competitive, since other parts of the world are also taking a keen interest in emerging economies and their increasing numbers of tourists."@en1
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