Local view for "http://purl.org/linkedpolitics/eu/plenary/2011-03-09-Speech-3-447-000"

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"At a time when Europe is experiencing an unprecedented crisis, which is due, albeit not solely, to the budget, we cannot forget the leading role of industry, which represents 37% of Europe’s gross domestic product, and the challenges that it is facing in a globalised world in which emerging economies – and also the US – are committing to aggressive industrial policies based on massive investment in research and development in key sectors, competing with Europe, with the advantage that they do not have the same environmental, social and labour constraints. There is no miracle solution to this. Despite its many virtues, the Europe 2020 strategy is not a magic wand for European industry in a world where competition is global and fierce. I therefore believe that the only route for European industry is to specialise and definitively commit to quality and the latest technology, along with rationalising costs and ensuring greater efficiency in management. European products must be preferred, not because they are cheaper – that will never happen – but because they are better and more innovative. Only the excellence of European industry can make this happen. We hope that we are capable of rising to the challenge."@en1

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