Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-12-15-Speech-3-869"
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"en.20101215.23.3-869"2
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The evolution of communication media and Internet developments have contributed to the spread of hidden advertising messages and unfair advertising practices that often invade the private lives of consumers.
It is essential to carefully consider the consequences that this may have on the most vulnerable groups, which must be protected from damaging and uncontrolled drip-feeding of advertising. We must also not forget that sometimes advertising conveys social stereotypes associated, for example, with an overly casual view of sexuality and violence, or inappropriate messages that can negatively affect the behaviour of impressionable children and adolescents who still lack the necessary critical faculties.
It is therefore necessary to update the legislation in force on the subject and ensure better implementation and interpretation of the Unfair Commercial Practices Directive. Lastly, I should like to emphasise that it is essential that consumers should be properly informed of the way that collected data is used and processed, particularly in cases where the data is demanded from them in exchange for price reductions and other promotional offers. To this end, it would be useful to promote effective information campaigns on relevant consumer rights and thus seek to compensate for the lack of knowledge about issues associated with the use of personal data."@en1
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