Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-12-15-Speech-3-861"

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"− The impact of advertising on the consumer often assumes enormous proportions that can lead to the risk of unfair commercial practices. My decision to vote in favour of this report is a result of the way advertising is used on the market. It acts as a tool that benefits both the internal market − oiling the wheels of economic activity − and consumers. However, above all it is an important economic sector. We must naturally also take into consideration the negative aspects that advertising can have: unfair practices, intrusion into public and private spaces, influencing of the most vulnerable groups of people, creation of potential entry barriers to the market and distortion of the internal market. It is therefore important to strengthen European cooperation in the struggle against unfair practices in advertising through a process of coregulation that can improve the efficacy and applicability of measures. It is also essential, in my opinion, to safeguard the most vulnerable categories and reinforce education and information, increasing the transparency of adverts. It would be an extremely good idea to run information campaigns on consumer rights through the use of educational materials."@en1

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