Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-12-15-Speech-3-859"
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"en.20101215.23.3-859"2
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".
The report deals with unfair commercial practices in the advertising field, as defined in the Unfair Commercial Practices Directive, and concentrates on issues arising from the development of new advertising practices and technologies. It does not discuss B2B relations, which are covered in particular by Directive 2006/114/EC. Advertising is a tool that benefits both the internal market, by oiling the wheels of economic activity (through stimulating competition, competitiveness, innovation and creativity), and consumers (through the diversity of options available and lowering prices). This is an important economic sector as online advertising alone has a value of more than EUR 14 billion on the European market. At a time when there is a lack of information about consumers’ rights in respect of advertising, steps need to be taken to facilitate access to information and make advertising more transparent.
Given that the general public is not even aware of the issues surrounding the use of personal data and the tools they have available for addressing them, information campaigns often need to be launched on consumers’ rights in respect of advertising, particularly with regard to the use of personal data, irrespective of whether it is provided voluntarily or collected automatically. It is also necessary to produce educational tools designed to inform Internet users (e.g. technologies for managing ‘traces’ left on the web and resources for protecting privacy)."@en1
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