Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-12-15-Speech-3-433"

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"en.20101215.23.3-433"2
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"Advertising – as the rapporteur has stressed – is an important sector of the economy. However, it carries many dangers. I fully endorse the opinion of the Committee on Women’s Rights and Gender Equality, which points out the necessity of eliminating advertising content which is discriminatory. It is also extremely important – and this is said by the rapporteur – to protect groups which are particularly vulnerable to being manipulated by advertising, such as children, teenagers and the elderly. I support the rapporteur’s proposal to run an educational programme throughout the European Union aimed at children and designed to help them understand the methods used in advertising. We should also consider setting up similar programmes aimed at the other two groups which are vulnerable to manipulation – teenagers and the elderly. It might be a good idea to extend this kind of education to people in other age groups. In view of these comments, I decided to endorse the report on the impact of advertising on consumer behaviour."@en1

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