Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-12-15-Speech-3-430"
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"en.20101215.23.3-430"2
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member; Delegation for relations with the countries of the Andean Community (2009-09-16--2014-06-30)3
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".
I voted in favour of this report on the impact of advertising on consumer behaviour as it points clearly to an improvement in the existing legislative framework for protecting consumers from advertising, and the need for a review of that framework taking into account new advertising media that are not yet regulated. I also gave the report my support as it seeks to improve harmonisation between the Member States in order to prevent legal loopholes that allow businesses to use deceptive advertising practices in the EU Member States. I think that the reference to ‘hidden’ advertising mechanisms that have developed on the Internet and are now in use there is appropriate; in many cases the advertising is disguised as opinions or comments on social networking sites, forums or blogs. I am also pleased that the report conveys concern to the Council and the Commission regarding the real risk posed by businesses that are both content providers and advertising sales houses. These are the main reasons, among others, for my vote in support of this report."@en1
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