Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-12-15-Speech-3-427"

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"en.20101215.23.3-427"2
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"Advertising is an essential tool which ensures that the free market functions properly. It brings significant benefits, not only to the economy, but also to consumers, who, thanks to advertising, are ensured a range of choice of product. Unfortunately, the sustained development of new technologies, and particularly of the Internet, is resulting in the increasingly frequent use by businesses of unethical and dishonest practices in the field of advertising. As the rapporteur points out, existing legislation does not regulate all the issues to a sufficient degree. It is essential to take steps to protect European consumers effectively, and also to educate them in the area of the rights to which they are entitled. Groups which are most at risk from unethical practices, such as children, young people and the elderly, should be given special protection. Therefore, I agree with the proposals put forward by the rapporteur."@en1

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