Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-12-15-Speech-3-425"
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"en.20101215.23.3-425"2
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"Advertising is a fundamental instrument for the existence of a functioning market and for competition, and, in the final analysis, for consumers, given that, if duly regulated, it ensures a more informed choice. However, new technologies at the service of advertising are opening up a new area for the development of new, unfair promotional practices, which justifies a change to the Unfair Commercial Practices Directive.
In order for advertising to fulfil its basic functions within a free and competitive market, it needs to be well regulated, and commercial practices that distort the market need to be duly punished. This is particularly important for forms of online advertising via Internet and telephone, which often reach the public in an unsolicited manner, and raise important questions relating, among other things, to unfair practices and the unauthorised use of personal data. This is why I believe this to be an excellent initiative that merits my support."@en1
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