Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-12-15-Speech-3-422"
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"en.20101215.23.3-422"2
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With the rapid evolution of advertising technologies and the spread of advertising via the internet, mobile telephones and social networks, it is necessary to take effective measures to protect the consumer from the impact of unwanted and misleading advertising. Particular attention should be paid to the most vulnerable groups of people, including children and adolescents. Cooperation between the Member States in combating unfair online advertising practices should be stepped up, in order to avoid the consequences of internal market distortion and unfair commercial practices. Furthermore, there is a need to provide consumers with more information about their rights in the area of advertising and to make this information more accessible and transparent. The Commission should continuously monitor and assess the application of legislation regulating unfair commercial practices in the Member States and prepare reports on the implementation of legislation. As there is still a lack of information on the socio-psychological effects of advertising on the consumer, it is necessary to take action to research these effects."@en1
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