Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-12-15-Speech-3-421"
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"en.20101215.23.3-421"2
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"I voted in favour of this report on the impact of advertising on consumer behaviour. Misleading and aggressive advertising is worrying consumers and businesses, and there are some good suggestions in the report to address this.
European consumers and businesses need to be protected from companies engaged in misleading advertising. To this end, the people and businesses of the EU must be made aware of the Unfair Commercial Practices Directive and the Directive on Misleading and Comparative Advertising so that they understand their rights. Goods like alcohol and online gambling must be controlled so that vulnerable consumers are protected.
I particularly welcome the fact that this report requests the Commission to study the impact of the aggressive advertising on vulnerable consumers and to correctly apply the relevant laws on child protection.
Of concern are behavioural advertising and the emerging practice of aggressive advertising, such as using social networks and reading e-mail to obtain information for use in advertising. The Commission must address these attacks on consumer privacy."@en1
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