Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-12-13-Speech-1-230"
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"en.20101213.21.1-230"2
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"Mr President, it is difficult to be certain in this regard, especially when the impact of advertising on the behaviour of citizens is being considered. Every day, survey after survey appears, and they all contain different results.
Nevertheless, advertising does pay; private companies spend millions and millions on radio, TV and newspaper advertisements as well as covert advertising like sponsorship. At the same time, there is a dilemma in assessing it. On the one hand, you have people saying that one of the cures for alcoholism is to ban advertising. Yet we have seen the use of drugs grow exponentially in recent decades, and because they are illegal not only are they not advertised but they cannot be bought over the counter.
Therefore, I think that there is a need for independent analysis and proper surveying at EU level, without any vested interests involved, to really establish what is good and what is bad, what is beneficial and what is not, and then we can regulate accordingly. Without that, I think we are going to have different surveys, day in and day out, producing the results that the people who commission them want."@en1
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