Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-12-13-Speech-1-229"
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"en.20101213.21.1-229"2
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"Mr President, the various types of advertising that have been spreading via the new communications media in recent years have become a social phenomenon, bringing with it the risk of exploitation of the trust of the ordinary consumer.
In my opinion, consumer protection in this area requires minimal legal underpinning at the very least, and I agree with the rapporteur and congratulate him on his report and for seeing the matter in such a constructive way, in favour of vulnerable groups such as children and young people in particular, as some earlier speakers have already mentioned. As a doctor, I strongly support this. We must prevent cases of deliberate deception, where consumers make decisions on the basis of information which they assume is made up of objective facts or proven studies, when the information is merely of a promotional or commercial nature. I am alarmed by the development of advertising practices directly targeting private consumers, such as the reading of email by third parties who exploit the contents thereof for commercial purposes. Advertising practices used by companies must, without exception, respect the confidentiality of private correspondence and comply with legislation protecting privacy."@en1
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