Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-12-13-Speech-1-227"
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"en.20101213.21.1-227"2
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"Mr President, ladies and gentlemen, first of all, I would like to express my thanks to the rapporteur. From the perspective of the values I adhere to, we were discussing one of the most important topics of the recent period. The only thing that pains me is that this discussion took place at such a late hour. As the report underlines, the persons most vulnerable to advertisements are children and adolescents, whose free will is not yet strong enough and who are easily influenced. This does not only apply to irregular, false and aggressive advertisements, but also to advertisements in general, as we live in a new world where people are faced with the overwhelming pressure to fit in with the consumer society already at an early age. All types of advertisement should be expressly prohibited in children’s programmes.
Furthermore, I must specifically highlight the fact that it may not even be the traditional media, such as television or radio, that pose the greatest threat to young people, but the world of the Internet. Advertising is at its most aggressive there, and it is there that it can inflict the greatest damage to the targeted consumer. The most unscrupulous companies show a disregard even for personal data, and invade the privacy of people through the use of social networking sites. This must definitely be prohibited and penalised. In this regard, all of us must motion for action to be taken within the European Union."@en1
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