Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-12-13-Speech-1-226"
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"en.20101213.21.1-226"2
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"Mr President, I would like to begin by stating that it is a good thing a discussion is beginning on the floor of the European Parliament on dishonest practices in advertising, especially in connection with the development of new advertising methods and technologies.
New methods of digital communication have opened up a wide range of possibilities for advertising agencies. Along with the new possibilities for advertising, however, come new problems with hard sell, deception and the exploitation of gullible children and young people in the face of powerful assaults on their feelings. The regulation of advertising on the Internet must respond to the ingenuity of copywriters, and it is essential to restrict methods and techniques that violate protection of privacy or ethical frameworks, or interfere in the special nature of child development. We must therefore concentrate on a thorough analysis and examination of current trends, focusing on using new rules to restrict those technologies and those possibilities which violate the privacy of families and the privacy of children, and which damage the healthy development of the family, and we must apply these rules consistently."@en1
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