Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-12-13-Speech-1-225"
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"en.20101213.21.1-225"2
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"Mr President, I would like to talk about the last indent of paragraph 25, which will be up for a separate vote and which I hope we will be able to delete from the report. This indent says that when search engines display ads in connection with a certain search word – i.e. somebody types in a search word and that search word is a brand name – this should require the authorisation of the brand owner.
This may sound sensible on the surface, but it goes completely against trademark law as it stands. First of all, trademarks are registered in 45 different classes of goods and services and you can have the same mark in different classes in the same register. This would, for instance, mean that if somebody wants his ad displayed connected with the word ‘golf’, that would require Volkswagen to authorise it for everybody.
The second problem is the sheer number of trademarks. There are millions of trademarks in Europe. There are 600 000 at the OHIM in Alicante alone, and many others, so if somebody wanted to advertise something connected to the word ‘silver’, he would probably have to get clearance from thousands of trademark owners. This is simply not practical. If this were enacted – which I hope it will not be – it would pretty much kill off the search engine business in Europe, and it would kill off legitimate advertising and legitimate competition. So I ask colleagues to vote ..."@en1
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