Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-12-13-Speech-1-224"

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"Mr President, my congratulations to the rapporteur, Philippe Juvin, on his report on the impact of advertising on consumer behaviour. The report evaluates current legislation, underlines problems in its application and unfair trading practices, and highlights the importance of self-regulation, protection for vulnerable consumers, such as children, teenagers and the elderly, and the need to use advertising as a powerful catalyst in combating stereotypes and prejudice. I prepared the opinion of the Committee on Women’s Rights and Gender Equality and am delighted and I thank the rapporteur for including all our proposals for safeguarding gender equality and human dignity. I call on everyone involved to cooperate closely in combating pejorative or misleading advertisements which downgrade the image of women and to promote healthy standards, so that advertising can exert a positive influence on social perceptions, with respect for human dignity and the roles of the sexes."@en1
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