Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-09-21-Speech-2-229"
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"en.20100921.15.2-229"2
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"In the communication of 19 May 2010 on a digital agenda for Europe, the Commission demonstrated its desire to make online transactions simpler and more able to create confidence in digital technology. According to figures included in the report, one third of Europeans have made purchases online, but only 7% of consumers dare to choose cross-border transactions and only 12% express confidence in this type of transaction. It is therefore urgent to reinforce consumers’ security (or their perception of it) in relation to these transactions in order to encourage the development of a market that has huge potential, with transactions that are easier, more convenient and, in many cases, cheaper for the consumer. For a proper single e-market, it is essential for consumers to feel secure when buying online, and for companies to understand the immense potential of online trade, to increase online availability and remove cross-border barriers."@en1
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