Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-09-08-Speech-3-085"

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"Mr President, I would like to begin by welcoming three things that were said at the beginning: first, that there will be no new intellectual property rights; second, that there will be no changes to legislation via the back door; and, third, the increased transparency we have seen from the Commission, particularly vis-à-vis some of the other negotiating partners. We also need to understand the difference between the digital world and the world of atoms. As Chris Anderson, the editor of magazine, once said, in a world of increased bandwidth, cheaper storage and cheaper processing power, digital products tend over time towards free or towards zero. What this means is that many of the industries which are complaining about the digital world have to understand that they must look to new business models. In particular, the phonographic industry and similar industries cannot rely on old business models. I believe it is a different story in the world of atoms – in the world of the manufacturing of products. We need to make sure that, while the EU may not be competitive in terms of labour costs, EU countries and companies are competitive when it comes to research and design. It must be galling for companies who invest millions – sometimes billions – in new products and new designs to see those products undercut by counterfeit products elsewhere. We lead the world in the field of high-value motor cars and in products like smart phones, and we must be very careful that, after millions or billions are invested in these products, these are not simply undercut. I welcome the statement by the Commission, but we have to understand the difference between the world of atoms and the digital world."@en1
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