Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-05-18-Speech-2-469"
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"I would firstly like to thank Mrs Geringer de Oedenberg for her question. It goes right to the heart of the current debates on copyright and the Internet.
Unfortunately, too often, copyright is presented as an obstacle to the creation of a single digital market. I think that is unfair. Copyright allows the creator to sell what he has created and guarantees him a return on his investment. Moreover, that is not just true in the realm of cultural creation, which Mrs Geringer de Oedenberg knows so well. It is also true in the field of industry, of creation, of industrial innovation; a return on the investment, thanks to which the creator will then be able to go on creating other works and new content. This economic model, which underpins copyright, has existed for many hundreds of years, but rights management has evolved naturally with technologies, radio, television, cable, satellite, and, today, the Internet. Each time, new technologies have enabled us to switch to new economic models that have led to a change in the use and commercialisation of copyright.
Mr President, ladies and gentlemen, rather than propose some radical copyright amendments, I want to protect creation while also searching for a legal framework that will allow for the emergence of new economic models. I announced that when I appeared before you on 13 January, and this is precisely the principle that will guide my action. Furthermore, this is the role that I envisage, with you, for the European legislator. The digital agenda adopted by the Commission on 19 May, at the dynamic instigation of my colleague and friend, Mrs Kroes, contains my roadmap, which covers copyright and the Internet.
Moreover, this year, I will take three initiatives along these lines. Firstly, a proposal for a framework directive on collective copyright management. The idea here is firstly to enable collective management societies to organise themselves better in order to offer new Internet services, such as made-to-measure directories, or one-stop shops. On the other hand, the aim is also to align the rules on the governance, transparency and supervision of collective management societies so as to allow for more transparent pricing and returns for members of collective management societies.
Secondly, a directive on orphan works: the objective is to create the necessary legal certainty to support the efforts to digitise our cultural heritage. I am thinking about a European definition of orphan works.
Thirdly, I will present a green paper on audiovisual content and the Internet. Here, it is a question of analysing the conditions for the emergence in Europe of new video-on-demand services. In 2011, we will launch a dialogue with the various interested parties on subjects that have an impact on the emergence of new value-added content services on the Internet so that we can ascertain how to clarify the existing rules. The idea is to see what role technology can play in identifying and paying for digital content, to identify the issues surrounding the digital media, and to know how to combat the black economy of Internet piracy more effectively. My method will be simple: I want to listen to the various interested parties while proposing action to you. I want a Europe that allows for the emergence of new economic models. I have no preconceived idea of the type of intervention that will be needed, legislative or otherwise. Neither am I dogmatic or deluded about the chances of finding one-size-fits-all solutions. However, I would like to use this new process of recovery of the internal market and of the digital agenda – which, incidentally, Mr Monti spoke of in his report – to develop a real economic policy for the cultural sector in Europe."@en1
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