Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-03-25-Speech-4-292"
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"en.20100325.34.4-292"2
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"It will be necessary for the common agricultural policy to commit to the increased quality of its agricultural produce, which is an undeniable value added for European competitiveness in the global market. Quality policy cannot be dissociated from the common agricultural policy as a whole, nor can it stand aside from such new challenges as the fight against climate change, the need to preserve biodiversity, energy supply issues, the development of bioenergies, animal welfare, and water management in agriculture. Consumers’ growing expectations also need to be suitably incorporated in the future quality policy for agricultural products, not forgetting that quality matters to informed consumers when making choices.
I would remind you, however, that agricultural product quality policy cannot be so demanding that it endangers small and medium-sized farmers, or the existence of traditional products that are typical of certain regions and whose manufacture cannot be subject to rules that are blindly uniform. The purpose of quality policy must be to give the Member States’ agriculture impetus in the global market and to defend European products. It is there to serve producers and consumers."@en1
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