Local view for "http://purl.org/linkedpolitics/eu/plenary/2010-03-24-Speech-3-267"

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"Madam President, ladies and gentlemen. Thank you, Commissioner Cioloş. I should like to begin by talking very briefly about the land. The land is that from which we harvest our products and which we must preserve for the future and for those who will have to do the same. That is why, taking this simple thought as a starting point, I should like to move on to producers, to those who work the land, who must be recognised also by those who subsequently enjoy the commercial produce they find in the supermarket or some other shop. It is therefore only right that we respect first the land, which yields the produce, then the processor, if any, but above all the consumer. I should like to make a proposal for the benefit of consumers, and I am not sure whether it will be welcomed or not: why not ask consumers what they want to know? In this way, we will know which potential label consumers are able to read and to understand, and thus perhaps make it much simpler than the complicated labels we have today. Why must consumers not know that they have the choice of drinking a litre of milk from Europe or a litre of milk from Brazil? It will be for them to choose whether a litre of Brazilian milk is better than a litre of milk produced in the European Union. Be that as it may, I consider and I hope that this report will be useful for Commissioner Cioloş by providing further details to help grow that thread I referred to earlier: the land, the producer, the processor, if any, the consumer, safety and, above all on the issue of safety, quality. We have all spoken about quality, and I believe that we are all in favour of raising the quality of our produce even more if it means eating well and eating healthily."@en1
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