Local view for "http://purl.org/linkedpolitics/eu/plenary/2009-05-07-Speech-4-012"
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"− Mr President, I could not agree more with what Ms Hieronymi has said, and those 10 years of working together with her and with other Members of the Committee on Culture and Education were very efficient and, from a personal point of view, very enriching. So, thanks to you all, from whatever parties, who have really been working for culture to become important and culture to be able to speak to the people.
I am very glad that Parliament made some proposals on the report, which are clarifications and simplifications, so they improved the proposal which I had put on the table.
As you know, the preparatory action MEDIA International has been the basis in order to develop MEDIA Mundus and, in this context, I am also grateful to Parliament for giving me EUR 2 million in 2008 and EUR 5 million in 2009 to finance preparatory action.
MEDIA Mundus will start in 2011 and will follow on from MEDIA International. It aims at strengthening cultural and commercial relations between European film industry professionals and those from all over the world. The concept of MEDIA Mundus is new, ambitious and innovative, because it promotes cooperation between professionals, which is not done normally by European programmes, and, unlike existing programmes, it is also based on mutual benefit, not only for our film-makers but also for film-makers from third countries, in different fields. The first one is training, including trainees and trainers from European and third countries. It will improve access to third-country markets and build trust and long-term commercial relationships: this is normal. When you have been sitting together at school, training for the film industry, with somebody from Asia, somebody from Africa or from the Americas, it is clear that, later on in your professional life, you have an impetus to work together.
That is also why we support the organisation of forums for international co-productions. We train them together, and then we expect those professionals start to work together. So we need the forums for international co-productions.
Then we have to improve the distribution, circulation and visibility of European audiovisual arts in third countries. That is always a win-win situation for people from third countries within Europe. Here is a very good example of a Europe which is not a fortress Europe but an open Europe, a Europe which gives, which takes, which shares.
We have to improve public demand for culturally diverse audiovisual content, which will be very important, so we have to get the youth, the young public most of all, to see European films.
I am very confident that MEDIA Mundus will increase consumer choice, so that people will have the possibility to watch European films. It will bring cultural diversity to European markets by getting more quality films from smaller markets outside Europe into Europe, and it will give a chance to European films on the international market. So it will create new business opportunities for professionals from Europe and around the globe. This is, of course, a very important economic contribution. It is a question of competitiveness, but it is most of all a question of cultural diversity – our cultural diversity – which is our most precious good, and the cultural diversity of those who live in other continents, which is their most special good. To share those is a wonderful chance, which will be built up by MEDIA Mundus."@en1
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