Local view for "http://purl.org/linkedpolitics/eu/plenary/2009-04-02-Speech-4-037"

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"Madam President, I am indebted to Mrs McAvan and Mr Tatarella for their excellent work in the field of ecolabels and the eco-management and audit scheme (EMAS). The environmentally-aware consumer can choose between different ecolabels, many of which relate to organic products. The European Ecolabel relates to all products and is a very valuable addition. The European Ecolabel, however, has been languishing away for many years. I only recognise the little flower with the circle of stars around it from a brand of toilet paper. I therefore welcome the new rules to improve the Ecolabel and to make it better known. The Member States have to ensure that the Ecolabel gains recognition among the public at large. The European Ecolabel needs clear criteria and could put an end to the proliferation of all kinds of well-meaning hallmarks. A widely supported and instantly recognisable ecolabel could be an incentive for producers to improve their products, to cut back on material and energy and to recycle far more. This requires unambiguous criteria, of course. Producers will need to meet new and strict criteria, justly so, in order to qualify for the ecolabel. The criteria will be based on a scientific analysis of the entire life cycle of products, which is excellent. Eventually, only the top 10% to 20% of products per category can be awarded the Ecolabel. The rapporteur and the shadow rapporteurs also propose investigating whether foodstuffs and beverages could fall within the Ecolabel’s scope. It strikes me that time is of the essence, not only in the fishing industry, but also in a number of other sectors. After all, food and the food industry are a considerable burden on the environment, and the Ecolabel could in any event bring a solution on this score. I also agree with what Mrs McAvan and Mr Wijkman said at the beginning of this debate: it is important, particularly now, to build in incentives for environmentally-friendly production for energy-efficient use, and this legislation will play its part in that."@en1
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