Local view for "http://purl.org/linkedpolitics/eu/plenary/2009-02-05-Speech-4-053"
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"en.20090205.4.4-053"2
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"Mr President, the major food manufacturers around the globe spend billions promoting themselves – maybe using EU-produced food, but concentrating not on its origin but on their own brands. We have celebrity TV chefs promoting their particular version of food production, with access to the airwaves and budgets of millions. And here we are talking about a relatively small amount of money to promote all of Europe’s food, both throughout the world and internally. It is a big ask! It is a very good report, which I fully support, and I endorse the comments of our Commissioner here today.
I am particularly interested in the idea that we need to promote outside our borders, and I would agree wholeheartedly with that, but we also have to be realistic about how we are going to compete, and whether we are competitive on a global market. Perhaps the Commissioner would take that up in her responses. The question of our standards has got to be acknowledged and recognised. Is that being acknowledged and recognised at the WTO?"@en1
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