Local view for "http://purl.org/linkedpolitics/eu/plenary/2009-01-12-Speech-1-204"

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"en.20090112.21.1-204"2
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"European consumers are often confronted with unfair commercial practices and deceptive and misleading advertising. The category of vulnerable consumers, which includes children and senior citizens in particular, is most exposed to the risk of fraud. I welcome the Commission’s effort to assist Member States in transposing a directive which will help to increase confidence of both consumers and traders in cross-border transactions. It will ensure greater legal certainty for consumers and, at the same time, protect small and medium-sized enterprises against aggressive unfair commercial practices. This directive will be crucial for the future development of consumer rights in the EU and for fully developing the potential of the internal market. Since some things still remain unclear in the transposition of this directive, I welcome the report of Mrs Weiler drawing attention to the problems with transposing the directive into national legislations. In order for us to be successful, judicial authorities will have to reinforce cross-border cooperation regarding misleading database services. I attach great importance to information campaigns for heightening consumers’ awareness of their rights because these are a key factor in providing them with greater protection. Only a well-informed consumer is able to detect misleading advertising and avoid the disappointment it may cause. I believe that the ‘blacklists’ will enable us to uncover unfair commercial practices and completely prohibit misleading advertising."@en1

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