Local view for "http://purl.org/linkedpolitics/eu/plenary/2009-01-12-Speech-1-161"
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"en.20090112.16.1-161"2
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"Mr President, Commissioner, as my fellow Members who signed the oral question have emphasised and as distinguished speakers stated in greater detail at the public hearing in Brussels last week, we all need to look on public-sector television as a medium for supplying a service to our citizens which will, to a great extent, coincide with the obligation to operate it.
The public dialogue, the independent supervisory authority and the diversity of programmes, in keeping with the history and culture of each Member State, need to be protected in the wake of the development of new technologies and the host of companies that spring up on a daily basis.
Within the framework of healthy competition, the Commission needs to promote new ways of protecting the public interest and public broadcasting.
Mainly, the definition of the public mission of broadcasters needs to be made clear; we need a better evaluation of state aid but also, as regards the rule of transparency, we must not impose pointless administrative and financial burdens on the Member States and public broadcasters in the ex-ante evaluation carried out by the Commission.
More effective control mechanisms also need to be adopted in the new mass media environment. Furthermore, given that public broadcasts play a decisive role in cultural and linguistic diversity, all these media, as well as the public corporations and public television, are obliged to provide quality programmes and, at the same time, within the framework of competition with other similar bodies, they must be able to respond positively to the challenges of the times by broadcasting events of global interest, such as the Olympic Games, the World Cup and so on. Unfortunately nowadays this is something that tends to be prevented simply by reason of the fact that, as private companies have more money, public television cannot afford them. Consequently, citizens will not be able to watch these events alongside other programmes.
To finish, I should also like to point out that what is currently available on the market and the interests of commercial media in defining the scope of the competence and activity of public broadcasters is not, by the same token, conducive to the more general interest, with of course a few exceptions, and the Commission needs to take serious account of that fact."@en1
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