Local view for "http://purl.org/linkedpolitics/eu/plenary/2008-11-19-Speech-3-282"
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"en.20081119.21.3-282"2
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". − Thank you for these important follow-up questions.
This year, we have activities aimed at the elections that represent around EUR 6.2 million. We have projects targeting young people; we have special Eurobarometers etc. There is also money for communication on Structural Funds, on agriculture and on research in each policy area, but we do not have any extra money or special money allocated to this. I have asked all my colleagues to integrate the elections in their communication plans. They will be reporting to me on how this is being done.
Next year’s budget has not yet been finalised, so there is still an opportunity to add extra money – but this is what we can identify today in the budget. So there is not an over-allocation of money, but we will have to use the already existing channels. We will also help and assist the European Parliament as much as we can with all our resources and through our normal activities, i.e. producing audiovisual material, video clips on EUtube – all of the things that we do on a daily basis we will make sure are used to mobilise voters and to inspire good and lively discussion in the EP elections.
Let me say what I think is necessary. For the success of any campaign or information, we will need five elements.
First, to use the internet and new technologies intensively. We can only dream of the Obama campaign. I think they had USD 1.2 billion for their information campaign, but the way they used the internet proved to be decisive. Therefore, we need to do that.
Second, we need to use audiovisual tools: 60% of citizens use mainly TV and radio for any information about what goes on at EU level.
Third, we need to engage with multipliers, such as civil society and local authorities’ different networks. Therefore, we have other faces and other messengers about the added value of working together at European level.
Fourth, we need to cooperate with ‘ambassadors’, i.e. people who are willing to stand for the cause of democracy and who can reach out more than we, the politicians, can do.
Fifth, we need to reach young people and women, who tend to vote less and be less enthusiastic about the European Union which, not least, the referendums in Ireland, and previously in France and the Netherlands, showed us.
These things are necessary.
What about the money then? What kind of budget do we have? We have been able to identify some EUR 8.5 million in our budget for next year to cover centrally and decentrally managed actions that are linked to next year’s elections. Our representations have been instructed to devote the bulk of their modest communication means to the EP elections and, in fact, out of the decentralised monies that they have, they have allocated 60% to this task. We also now have meetings at a technical level with your services in Parliament to compare notes on the different activities in the different Member States."@en1
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