Local view for "http://purl.org/linkedpolitics/eu/plenary/2008-09-24-Speech-3-945"
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"en.20080924.34.3-945"2
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"The problem of obesity and diet-related diseases has taken dramatic proportions worldwide. In my view, sophisticated and aggressive marketing techniques have prevented consumers from making informed choices in regards to their diet. In this respect children are particularly vulnerable. The AVMS Directive foresees that media service providers would adopt voluntarily a code of conduct regarding commercial communication on food and beverages. While I appreciate the self-regulation aspirations of industry and media, I would have preferred to see concrete restrictions on the volume and type of advertising aimed at children. The destructive effects of low quality food on society are comparable to that of alcohol and tobacco, whose advertising is heavily regulated. A similar approach can be applied to foods that have been established as harmful to human health. Consumers need clear and objective information, which can be provided by requiring higher standards on food labelling and placing more restrictions on advertising.
The current financial crisis has exposed one more time the results from mixing greed and lack of regulation. Whether you stand to loose your house or your health, I think the stakes are too high for an indifferent marketing approach. As regulators we need to step in and do our job."@en1
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