Local view for "http://purl.org/linkedpolitics/eu/plenary/2008-09-22-Speech-1-170"
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"en.20080922.23.1-170"2
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"The report of Marianne Mikko reflects very well on the general tendencies in the media in the European Union, pointing out an extremely important aspect in paragraph 35, regarding public broadcasting services.
In order to maintain sufficient media pluralism and diversity, public broadcasting corporations must also provide programmes that might not gain the highest ratings or advertising revenue. I have always been convinced that if a public service broadcaster becomes extremely popular among the people and profitable for the state, it need not be a public broadcaster at all.
The purpose of the public broadcaster is also to cater for the various needs and interests of the people, who are not always the unexacting audience of private broadcasters that tend to go with the mainstream. The public service broadcasters across the European Union should not neglect high-quality niche programmes in order to compete with privately owned broadcasters.
One of the principles of providing public goods is solidarity. Public broadcasting services should operate in solidarity with viewers of more demanding or fastidious tastes as well."@en1
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