Local view for "http://purl.org/linkedpolitics/eu/plenary/2008-09-22-Speech-1-146"

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"Mr President, creativity and innovation are key factors for knowledge-based economies, and the European economy is certainly one of these. Facing the challenges of globalisation and taking advantage of the opportunities that it presents requires an innovative and creative approach. Economic activity is only one of the areas where creativity and innovation are important factors for success and where they often provide a decisive competitive advantage. Without them it is difficult to think of products or services that fulfil the growing demands of consumers. For this reason I believe that increased involvement among companies, particularly as regards their experiences in taking advantage of the potential offered by human innovation and creativity, should be given considerable emphasis in European Commission plans. Creativity and innovation are skills that it is difficult to learn, but they can certainly be supported. Education is very important in stimulating their development. However, this should not be restricted to schools or academic education. What is important is that creativity and innovation should be promoted at every level of education, from different forms of education, throughout one’s professional life and on into retirement. When promoting innovation and creativity it is worth taking advantage of experiences gained from existing programmes in education as well as from other initiatives, particularly those with a cross-border dimension. I believe that announcing 2009 as the European Year of Creativity and Innovation will be effective in helping to raise people’s awareness, to spread information about good practice and to stimulate research and creativity and, above all, will stimulate a discussion about policy and the changes that should be initiated so that creativity and innovation gain more support from companies, European institutions and Member States."@en1
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