Local view for "http://purl.org/linkedpolitics/eu/plenary/2008-09-03-Speech-3-304"
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"en.20080903.25.3-304"2
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"I believe that producers can be induced to produce healthy foods through market tools. If there is a demand from the market, they will respond to this demand. We can say what the producers should produce, but this is not exactly how the Commission should tackle the problem. What we can do is make the information 100% available in a very understandable way. The Commission is working very hard on this so as to have proper information about food-related products.
You say that some of the advertisements are false or expose children to danger. If, for example, a product claims that it could cure you or could all of a sudden make you 10 years younger (which of course is not possible), then it is in my scope and I could deal with it through the Unfair Commercial Practices Directive. Otherwise, when you are talking about the healthy side of food, I should again remind you that this is part of the portfolio of Commissioner Vassiliou. She is doing an excellent job in having this food labelling properly done, through which consumers can make their own choice. That is what we are targeting: having well-informed consumers, and through the educational campaign in which my DG is also very much involved, we can improve market awareness."@en1
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