Local view for "http://purl.org/linkedpolitics/eu/plenary/2008-09-03-Speech-3-189"
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"en.20080903.20.3-189"2
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"−
I voted in favour of a good report on a crucial issue: advertising and marketing, which have a great deal of power in terms of having a decisive influence on sexist stereotypes.
All of the European institutions should establish mechanisms to ensure that these instruments are used in a positive way to promote the equal treatment of men and women and to convey an image of women that is in line with reality.
It is worth making special mention of the commitment made by all the public authorities to eradicate violence against women and on the role that advertising and marketing should play in this process.
It should be recognised that many professionals are working towards this, but this report highlights the fact that there is still a great deal to be done; we therefore need to establish mechanisms that ensure that these conditions are complied with and that the resources are available to provide an effective response to complaints.
The new European Institute for Gender Equality should have the resources to closely monitor images and language and to eradicate violent images and those that subtly allude to women as objects that can be controlled and owned, and that are therefore susceptible to attack."@en1
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