Local view for "http://purl.org/linkedpolitics/eu/plenary/2008-09-03-Speech-3-181"
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"en.20080903.20.3-181"2
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"−
This report by Swedish MEP, Mrs Svensson, of our Confederal Group of the European United Left/Nordic Green Left, has enabled us to take a broadly positive stance on how marketing and advertising affect equality between women and men.
As the rapporteur mentions, the very purpose of advertising is to influence each and every one of us – women and men alike. Indeed, the choices we make throughout our lives are influenced by a whole range of factors, including the social class to which we belong, our gender, the images and concepts of gender and gender roles that are ever present around us through education, the media and advertising.
For this reason, it is important to continue to combat the gender stereotypes that persist in our societies, despite various Community programmes to promote gender equality.
As mentioned in the report, the school system has a fundamental role to play in developing children's critical faculties with regard to images and the media in general, in order to prevent the disastrous effects of the recurrence of gender stereotypes in marketing and advertising.
Yet positive actions to promote best practice in advertising are also needed, examples of which are put forward in the EP resolution that has now been approved."@en1
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