Local view for "http://purl.org/linkedpolitics/eu/plenary/2008-09-02-Speech-2-509"
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"en.20080902.35.2-509"2
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"I would like to propose some practical means by which we could approach the issue of the negative influence of publicity on gender equality in Europe.
From the point of view of the applicable European legislation, a key issue is the principle of the country of origin. This is also applicable to publicity, so that a production accepted by a national broadcasting board in a Member State must be accepted for broadcasting in all other Member States.
We have recently dealt with clear examples of gender discrimination, promoted by publicity productions that could not be suspended from broadcasting in the European Union countries. Thus, I consider that measures of exception from the country of origin principle should be introduced, when it is found that the European pact for gender equality has been infringed by offensive media productions. Since we are discussing a field falling under Community competence, namely trade in audiovisual services, I believe fines to be enforced by the European Commission to producers promoting discriminatory imagines through publicity should be introduced."@en1
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