Local view for "http://purl.org/linkedpolitics/eu/plenary/2008-09-02-Speech-2-501"

Predicate	Value (sorted: default)
rdf:type	lpv_eu:Speech2
dcterms:Date	"2008-09-02"^^xsd:date2
dcterms:Is Part Of	lp_eu:How marketing and advertising affect equality between women and men (debate)2
dcterms:Language	"sk"^^xsd:language2
lpv:document identification number	"en.20080902.35.2-501"2
lpv:hasSubsequent	lp_eu:2008-09-02-Speech-2-5032
lpv:speaker	lp:Edit Bauer2
lpv:spokenAs	substitute; LIBE (2007-03-20--2009-07-13)3 member; FEMM (2007-01-31--2009-07-13)3 substitute; Delegation to the EU-Turkey Joint Parliamentary Committee (2007-03-15--2009-07-13)3 unknown; Strana mad'arskej koalície - Magyar Koalíció Pártja (2004-07-20--2009-07-13)3 member; EMPL (2007-03-15--2009-07-13)3 substitute; Delegation for relations with Japan (2007-03-14--2009-07-13)3 member; Delegation for relations with the countries of South Asia (2007-04-26--2009-07-13)3 member; EPP-ED (2004-07-20--2009-03-22)3 substitute; Delegation for relations with India (2007-04-26--2009-07-13)3
lpv:translated text	"Sometimes we are not even aware that the consequences of advertising policy have far-reaching effects on the retention of stereotypes, which means an almost insurmountable obstacle to the changes needed to achieve the defined targets, including the Lisbon targets. Despite this, however, we can also state that advertising as such has its great positives. We should realise that advertising policy, especially in relation to men and women, is putting a brake on the process of harmonisation of working and family life, since it very often presents a picture of a woman who is happily and smilingly on top of all her, sometimes conflicting, tasks arising out of her different social roles, very often performed under considerable time pressure. The problem is not just the maintenance of outdated stereotypes of the male and female roles, but also the further reinforcement of them, since the experts warn that advertising not only reinforces but also creates expectations. One of the most astonishing indications of this is the number of girls suffering from anorexia. Since marketing and advertising use or misuse existing stereotypes, it is pointless for the European Council to adopt resolutions combating stereotypes since they will be completely ineffective. The solution, however, will definitely not be some specific European code of conduct. The problem with marketing and advertising cannot be ascribed to the media as such. It is a pity that the report, in attempting to solve the problem, chooses a path which will either be impracticable or not achieve the target."@en1
lpv:videoURI	<go to Events_and_structure europarl>2

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