Local view for "http://purl.org/linkedpolitics/eu/plenary/2008-09-02-Speech-2-493"
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"en.20080902.35.2-493"2
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"Mr President, I do recognise the problem described by the rapporteur. I imagine a reconnaissance mission coming from the planet Mars. They come to earth and by way of preparation they just look at advertising to get a picture of the people on earth. Then they come here and see to their surprise that women are not just interested in cleaning products and do not just sit waiting all day until their husbands come home from work, women are independent and intelligent and earn their own money and so are also consumers, and besides that there are other kinds of families on earth that you never see in the adverts, such as single-parent families and gay couples with children, and immigrant families, and, for instance, people in wheelchairs or with speech impediments. You never see them in the adverts. I certainly agree with the rapporteur as far as that goes.
Having said that, though, I agree with the comments by Commissioner Reding and also my EPP colleague. There is still something like freedom of expression. Therefore I do not believe we should interfere in any way with the content of adverts. Best practice is a better idea. Of course I cannot name any brands here, but I am thinking of an Italian fashion label that has been breaking taboos for 20 years now, and of other products too.
Apart from that the report is much too broad, because the title says 'marketing and advertising', when it also concerns school books, TV, the Internet, video games and much else besides. Quite honestly I think the EU should stay out of this.
There is also something about adverts for sexual services. That is completely beside the point. Taste and morality can vary and I do not think we can impose them uniformly from the EU.
Finally, if you look at the picture that has been drawn of women in advertising in the past 50 years, I note with satisfaction that women are much cleverer than we think. They do not let the adverts stop them from simply becoming independent.
Finally, if we really want to do something, I have two concrete proposals. Firstly, if we do not like the advertising, we consumers go on strike, and secondly, I suggest that at least one woman should be appointed to one of the top four posts in the European Union."@en1
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