Local view for "http://purl.org/linkedpolitics/eu/plenary/2008-09-02-Speech-2-491"

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"Mr President, Commissioner, ladies and gentlemen, this report is not as anodyne as the late hour at which it is being debated might suggest and I want to thank Mrs Svensson for the work she has done and for her cooperation. Marketing and advertising are ubiquitous in our society and contribute to the creation of social constructs that sometimes have adverse effects, in the form of discrimination or the retreat into simplistic gender stereotypes. Advertising is certainly also a source of creativity and such representations are sometimes used intentionally for humorous purposes. But advertisers must not forget that they have an important educational role to play, that we must develop the critical faculty of young people, with a view to eliminating all forms of discrimination resulting from what are at times degrading images based on gender that could put the dignity of the individual at risk. The purpose of this report is not to question editorial or creative freedom but to encourage the actors in this sector to improve existing self-regulation systems, to cooperate with the competent authorities to improve the codes of good practice and to be aware of their responsibilities in relation not only to gender equality but also to physical and mental health, which is sometimes threatened by pressures arising from criteria of beauty that are set as the desirable norm. That is why I ask Members to reject the many amendments seeking to delete parts of the text, since it would then lose all its substance."@en1
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