Local view for "http://purl.org/linkedpolitics/eu/plenary/2008-02-20-Speech-3-379"
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"en.20080220.16.3-379"2
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".
Mrs McGuinness probably already knows that on 11 December last year the Council and the European Parliament adopted a directive to amend the Television without Frontiers Directive and rename it the Audiovisual Media Services Directive.
The first recital of the new, amended directive explains that it is necessary to amend the directive because of the development of new technologies and their impact on business models, especially the financing of commercial broadcasting. The aim of the new directive is to find answers to these technological changes by introducing some new, technically neutral, terminology-based definitions that will enable them to be used not only for the current services, but also for those forms of service yet to be developed, such as audiovisual media services and services on demand. To satisfy this future capability, we think that the directive regulating the audiovisual sector should be valid for a few years to come.
Pursuant to this directive, and not later than 19 December 2011 and every three years thereafter, the Commission must prepare a report of the application of the directive and, if necessary, make further proposals for its adaptation, especially in respect of new technological developments.
As regards junk food advertising for children, the European Parliament and the Council agree that this issue could be dealt with most effectively if the providers of audiovisual media services were to develop codes of conduct. For this purpose, the second paragraph of Article 3(e) of the amended directive includes a requirement that all Member States and the Commission encourage media service providers to develop such codes."@en1
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