Local view for "http://purl.org/linkedpolitics/eu/plenary/2007-12-11-Speech-2-400"
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"en.20071211.41.2-400"2
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".
Madam President, Commissioner, firstly I wish to congratulate the rapporteur, Mr Golik, on his fine work, and also thank him for his splendid cooperation with us as shadow rapporteurs.
Today, as you rightly pointed out, Commissioner, the Commission is proposing a single legal framework to merge two existing Council regulations into a single regulation for the promotion of agricultural products. The aim is to reduce and simplify procedures to allow this policy to be applied while retaining the specific nature of the action involved, depending on the location at which it is to be implemented.
This is an extremely important proposal, as acknowledged in the two proposals adopted and to be adopted on the common organisation of the market in wine. The proposal considers it is important to promote agricultural products. In addition, it does not merely consider promotion inside and outside the EU, but achieves a multiplier effect through national action and private action within sectors.
Courses of action have been implemented since the year 2000 to promote the virtues of European foodstuffs to consumers, their high-quality nutritional value, food safety, production processes, animal welfare and so on. The current rules regulating promotion, however – and I mention this because I was in charge of these two regulations at the Spanish Ministry of Agriculture – have a tendency to jeopardise the system, and they must be revised with a view to simplification to allow them to function more efficiently in terms of proper use of funds.
The promotion policy must be a modern, flexible and ambitious tool if it is to meet the aspirations of operators. I feel that is the intention of the Commission’s proposal, and that is the precise intention of the amendments unanimously adopted by the Committee on Agriculture and Rural Development. I wish to specifically mention the amendments on the purpose and scope, since it would be beneficial for promotion to be carried out in relation to trade marks and not focus solely on generic promotion.
I hope the Council and the Commission will take this report into account, and I thank them for their attention."@en1
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